Broker Check
Jonathan Lawrence

Jonathan Lawrence

Founder & Wealth Advisor

(585) 381-2662

jonathan.lawrence@jwcemail.com

After more than 30 years as a financial advisor, Jonathan Lawrence reached a point of clarity. What he had built was no longer a traditional advisory practice. It had evolved into something far more personal, more thoughtful, and more deeply integrated into the lives of the families he serves.

JTL Wealth Management is the result of that evolution.

Throughout his career, Jonathan has been trusted by clients to help guide some of the most important financial decisions of their lives. Over time, those relationships naturally deepened. Planning became more customized. Advice became more coordinated. Conversations extended beyond investments into every corner of a client’s financial world. What emerged was a private, concierge-style approach to wealth management centered on trust, continuity, and long-term thinking.

JTL is not just a name. It represents both Jonathan’s personal commitment and the future of the firm.

As he begins his fourth decade in the industry, Jonathan is building something few advisory firms truly achieve, a multi-generational, family-driven wealth management experience. His wife, Christine, now serves as Practice Manager, bringing more than 20 years of experience in sales, marketing, and client service. Her focus is simple but critical: elevate every aspect of the client experience while ensuring the firm operates with precision and care.

Their daughters, Taylor and Kaleigh, are also part of that future. Taylor is pursuing a degree in Financial Planning at Duquesne University and is actively involved in the firm, gaining hands-on experience in both client service and day-to-day operations. Kaleigh, while attending Florida Southern College as a member of the women’s swimming team, continues to support the firm through her ongoing involvement and internship work.

For Jonathan, this is not about building a larger business. It is about building something more meaningful.

Clients who work with JTL Wealth Management are not looking for fragmented advice or one-size-fits-all solutions. Many come after years of working with multiple advisors, disconnected strategies, or plans that no longer reflect where they are in life. What they find at JTL is a single, coordinated approach where every decision is made with context, intention, and long-term alignment.

This next chapter is about continuity. It is about knowing the people guiding your financial life today will be there tomorrow. And it is about creating a level of care, consistency, and personal connection that can only come from a firm built around family.

Jonathan lives in Fairport, New York with his wife, Christine. Together, they have built both a life and a business centered on relationships, trust, and shared purpose. As he looks ahead, he is deeply grateful for the decades of trust his clients have placed in him and even more excited about what the future of JTL Wealth Management will become.